Real Capital specializes in the marketing of luxury residential projects in premium locations – Ramat HaSharon, Herzliya, Ra’anana, Kfar Saba, North Tel Aviv, Central Tel Aviv, and Ramat Gan.

The company offers exclusive new development projects alongside select units in active developments – at competitive prices and special financing terms. In addition, Real Capital provides its clients with investment opportunities from the earliest stages of development, from initial pricing through to project completion.

Our Projects

Hof HaTchelet, HerzliyaFLAGSHIP
Hof HaTchelet, Herzliya

The first compound. The best investment in a prime coastal location.

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The Hof HaTchelet plan in Herzliya takes a step forward: the first draft has been published for a 4,000-apartment compound. The local planning and building committee has published the allocation principles ahead of the land consolidation and redistribution process for the first of three compounds in the new district in southwest Herzliya. The move advances the realization of the mega-plan, which includes roughly 12,500 housing units, employment, commercial space and hospitality, alongside a metro station, the light rail’s Green Line, and a central transportation terminal. Real Capital is currently marketing land in an advanced release process with clear planning certainty, adjacent to Herzliya Pituach — in the first compound, land in the most sought-after plots at attractive prices.

Kazan 5 Project, Ra'ananaNEW
Kazan 5 Project, Ra’anana
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For those who love being where the action is. Kazan 5 is a distinctive boutique project on the sought-after Kazan Street, in the heart of Ra’anana’s most prestigious district — a short walk from Ahuza Street and everything it offers: cafes, restaurants, shops and the buzz of the city center. At the same time, the project enjoys an intimate setting alongside a row of luxury villas, so you can take in the energy of the city without feeling like you live in the middle of it. The building includes just 22 units in a newly designed 7-story structure, offering 3, 3.5 and 4-room apartments, garden apartments, and a spacious single-level penthouse. Every apartment comes with a private underground parking space and a meticulous, high-quality specification. The strategic location provides quick access to the main routes — Route 531 and Route 4 — alongside excellent access to convenient public transportation to a wide range of destinations. Kazan 5 is where city life meets the quiet of a prestige neighborhood — a rare combination within the city.

Etzel 1 Project, Petach TikvaNEW
Etzel 1 Project, Petach Tikva
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A boutique project with a high-end finish on a quiet street in the city center, adjacent to the sought-after Ein Ganim neighborhood. 3-room apartments and unique mini-penthouses with sukkah balconies. A rare opportunity for a smart, attainable investment, tailored especially for young couples. Occupancy in six months.

Naomi 3 Project, Ramat HaSharon
Naomi 3 Project, Ramat HaSharon
Developer: HKR
Arlozorov 15 Project, Kfar Saba
Arlozorov 15 Project, Kfar Saba
Developer: HKR
Petachya Morgensburg Project, North Tel Aviv
Petachya Morgensburg Project, North Tel Aviv
Developer: Shikun and Binui
Bialik 62 Project, Ramat HaSharon
Bialik 62 Project, Ramat HaSharon

Sharon Reich

Sharon Reich

Head of Project Marketing Division

+972-53-3337007

Sharon Reich, Head of Project Marketing at Real Capital, brings over 15 years of experience in real estate marketing and sales. In her role, she leads the marketing and sales operations for select projects in high-demand areas – from strategy development, through managing sales teams, to end-to-end client support.

Prior to her appointment, she held senior marketing and sales management positions at leading real estate firms, including e-wave Real Estate, y-group, Shponder-Padelon, and Dara Real Estate Marketing.

Interested in new development projects?

Our project marketing team would be happy to assist you.

Contact Us